Design stories are my portfolio.
Shorter than a case-study and far more practical, each story gives a glimpse of how I respond to challenges during design. I’m not shy to try novel approaches if they work. These aren’t all success stories — I’m just a designer trying to solve problems, getting stuck along the way, and learning really fast.
Some brands just get it right, is there a case for using their knowledge to get ahead? During a CX transformation project I happened upon a rather sly cheat code, other people’s personas…
Some artists can’t draw hands, and some designers can’t get their heads around data. Charts should tell stories and trigger actions - but many people just spend time staring deeply at them. I worked with some data scientists and designers to fix that…
When creating a product companies that look to design teams, but are they really in need of a founder? I developed a founders journey so that clients and design teams can easily invent and innovate together…
Its cruel to invite people to a video call and expect them not to do other things, especially when we can’t all talk at the same time. Adding a gaming element to remote discussions got everyone involved, but there is prep required…
Service blueprints are a great - but design teams and stakeholders don’t have time to read or maintain them. At NEOM we needed a more dynamic way to align people, while designing a mega city. Here’s what we did…
The environment plays a role in facilitating conversation - some people take clients for drinks or to play golf. Would an epic road trip be SFW? I thought so and it was brilliant…
