How I think.
Design stories are shorter and more personal than case studies.
You could view them like a portfolio for my thinking process. I want to provide a glimpse of how I respond to challenges and encourage the use of holistic or novel approaches to problem solving. These aren’t always success stories - it’s not a glossy portfolio of award winning work. It’s personal and honest. I’m just a designer trying to solve problems, getting stuck along the way, and sometimes learning something useful just in time.
Design stories.
Borrowing user personas from aspirational brands.
Some brands just get it right, is there a case for using their knowledge to get ahead? During a CX transformation project I happened upon a rather sly cheat code, other people’s personas…
Raising the bar for dashboard and chart UI/UX.
Some artists can’t draw hands, and some designers can’t get their heads around data. Charts should tell stories and trigger actions - but many people just spend time staring deeply at them. I worked with some data scientists and designers to fix that…
Applying the founder’s journey to innovation projects.
When creating a product companies that look to design teams, but are they really in need of a founder? I developed a founders journey so that clients and design teams can easily invent and innovate together…
Applying the IKEA effect to overcome remote discovery challenges.
Its cruel to invite people to a video call and expect them not to do other things, especially when we can’t all talk at the same time. Adding a gaming element to remote discussions got everyone involved, but there is prep required…
This Ai power tool helped to align designers across a mega city project.
Service blueprints are a great - but design teams and stakeholders don’t have time to read or maintain them. At NEOM we needed a more dynamic way to align people, while designing a mega city. Here’s what we did…
Would you take a client on a creative road trip?
The environment plays a role in facilitating conversation - some people take clients for drinks or to play golf. Would an epic road trip be SFW? I thought so and it was brilliant…