Behind the pixels.
Finding success for solutions.
Behind the layers of pixels is another type of design activity that also relies on empathy. While we factor the needs of users, our ambition is greater than usability alone. Solutions should also be scalable and profitable. To do that we must integrate data from employees, propositions, operations, and technology. We develop methods to prioritise the implementation of this data towards innovation choices.
Clients.
Bold ambitions and new methods.
Bold ideas drive innovative service design methods. Recent work has allowed me to explore the use of objective driven algorithms, Ai services, and role-playing journeys. These emerging methods come from challenges during design.
Algorithms in UX.
Design principles as natural language.
Just as design tokens make it easy to organise and change visual elements, service designers can translate design principles into semantics with the help of natural language. By translating abstract concepts into business rules we can support greater autonomy. Algorithmic thinking will allow service designers to build interfaces that make service design artefacts easier to use.
Interactive narratives.
Thinking beyond data visualisation.
The use of GPT services will change the way information is accessed. We know that charts are limited in their ability to share complex stories — GPT brings a conversational element that reduces the confusion caused by dashboards. This also applies to design teams, where the use of interactive narratives will allow stakeholders to learn updates, instructions, answers, and receive files while design teams focuses on output.
Founder journeys.
Problem solving experiences.
Every design or business project can be reframed as a specific problem. For some problem types, business leaders must behave like founders. Experiences like this must be designed so participants learn new skills and behaviours through immersion AND deliver amazing products. Service designers will take a holistic approach when developing these experiences that drive projects.
